Features / Drop Builder
DROP BUILDER
Plan, bundle, and price your drop in minutes.
Drop Builder · plan, curate, and price fashion drops for content creators in minutes
From a brief in your head to a priced, packaged drop, without the spreadsheets.
THE PROBLEM
Planning drops by hand is the biggest creator bottleneck.
Why most drops underperform
Sourcing means cold-emailing factories you've never heard of
Margin math ends up in a Google Sheet at 2am
Your taste never makes it from the moodboard to the line sheet
Every hour spent in spreadsheets is an hour not spent directing.
The full playbook
Four phases. You keep 100% of the brand.
Silueta runs the production stack so you can stay creative director. Here is exactly what happens, in order.
Phase 01
Create
We read your taste, and turn it into a brand identity plus a starting SKU set. You curate the final cut.
Analyze creator taste
We pull your content across Instagram, TikTok, Pinterest, and YouTube and extract your aesthetic fingerprint. Niche, references, the silhouette your audience already responds to.
AI brand and product design, alongside in-house designers
AI generates a brand identity (logo, visuals, naming) plus a 10 to 20 SKU product line sourced to your aesthetic. Our in-house brand designers refine it. You curate the final set.
Phase 02
Validate
We ask your audience what they want, with their own words and their own card on file. Demand goes from guess to receipt.
Audience signal test
Polls, carousels, comment harvesting. Placed inside your own content so the signal is real, not staged.
Pre-orders with deposit
Buyers reserve with a 33% deposit. Cash-committed demand greenlights production and builds launch-day trust. No upfront inventory risk for you.
Phase 03
Launch
Validated SKUs flow into low-MOQ manufacturing, then into a storefront with native checkout. Your name on the label.
Sourced and produced
Validated SKUs enter automated low-MOQ sourcing and manufacturing. Human-in-the-loop QC before fulfillment. We don't ship anything we wouldn't put on you.
Brand storefront live
Landing page and social presence go live, with native checkout on TikTok Shop and Instagram Shop. Fulfillment handled. You keep the relationship with your audience.
Phase 04
Compound
Paid amplification finds the adjacent audience. Every sale teaches the dataset so the next drop lands closer.
Paid amplification
We extend the drop to look-alike audiences adjacent to your own. You don't run the media.
Data feeds back
What sold, at what price, to which audience cluster, flows into Silueta's dataset. Step 8 feeds Step 1: the next drop's taste analysis, validation, and economics start sharper than the last.
The loop closes.
Step 8 feeds Step 1. Every drop sharpens the system. The second capsule lands closer than the first, and the tenth lands closer than the ninth.
Ready to launch your first drop?
Plan your first drop in an afternoon. Spend nothing until your audience asks for it.
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